Brand Collaboration
Are you looking for an exclusive personalised campaign to increase your company’s brand awareness?
Do you want a sure fire attention grabbing strategy to market your new products or services?
How about launching your product in a unique way that is guaranteed to impress your customers and drive massive traffic to your website?
At CMG Consulting, we have many years of experience working with large MNCs and PR agencies to incorporate your products with elements of Feng Shui so as to turn your product launch or branding campaigns into a headliner. David had worked with some of the biggest brands for their product launches, Chinese New Year branding campaigns as well as other forms of media release. Whatever the product is, we can brainstorm and link it to different aspects of Chinese Metaphysics subjects so as to effectively communicate and market your product to the audience, with a “Feng Shui flavour”.
A few of our past case studies are showcased below:
Case Studies
Jetstar
Jetstar commissioned Master David Tong to be the spokesperson for the launch of their A320 Aircraft in 2013. A microsite was developed to calculate the lucky destination and lucky seat numbers based on the birth data and reasons for travelling. The response was overwhelming and the news was covered by various medias worldwide such as Herald Sun, CNN Travel, 新明日报, Sydney Today, TTG Asia, AsiaOne etc.
Jetstar 2015
In 2015, David once again partnered with Jetstar for their Valentine’s Day special. A microsite was created to provide love matches based on the birth data. From the input, the microsite generates zodiac signs that are compatible with your zodiac, auspicious destinations to visit to find romance luck, auspicious rows in the aircraft to sit in, colours to wear as well as compatible personalities for a perfect match. Two lucky singles from the contest will be matched together for a free short trip/blind date, courtesy of Jetstar. A video of the blind date winners can be found in the video below:
Giant CNY 2018
Master David Tong partnered with Giant for their Chinese New Year campaign. A microsite was developed by Giant that allow users to input their personal birth data.
The output provides the zodiac prediction for year 2018 in terms of health, love, wealth and career, as well as their auspicious wealth numbers, auspicious date and time to start work after Chinese New Year, auspicious food and auspicious wealth directions. Users will also be able to sign up for a Giant account to unlock a special discount coupon to purchase the auspicious items!
Ferrero Rocher
David collaborated with Ferrero Rocher for their Golden Wheel of Fortune Chinese New Year campaign.
Based on the 12 Animal Zodiac signs, the annual forecast for the coming year are predicted in terms Love, Career, Wealth and Overall Luck. The interesting aspect of this campaign is that the microsite will also teach you how to fold the Ferrero Rocher wrapper into the 12 Animals Zodiac using origami principles.
Interior Affairs
David partnered with Interior Affairs, one of the largest kitchen and bathroom boutique in Singapore, to showcase and explain the concepts of kitchen Feng Shui in Chinese to the journalist. The article was later published in My Paper.
Deliveroo
David collaborated with Deliveroo for their 2019 Chinese New Year campaign.
As the saying goes "Good Health is Wealth". Based on the 12 animal zodiac forecast, we are able to predict the potential health issues for each zodiac signs in 2019. From which, we recommend the type of food to eat so as to improve their overall health as well as target the specific health issues of each zodiac signs to bring about better health luck in the new year.
Drop us an email at david@cmgconsulting.com.sg to find out how we can work together to make your next campaign a success.